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Put More Fun in Your Marketing

26 Mar

Oh yes…hear, hear!


For many marketers and organizations there is a strong tendency to take everything very seriously.  This is business, after all, and we must fight every day to survive.  Business has often been likened to warfare and we can all recognize that where survival is in the balance there is scant opportunity for levity and humor.
And yet, a number of businesses, brands and research are showing us that a sense of humor or – better yet – a willingness to poke fun at oneself can actually be good for business.
Quick Case Study #1
A recent study by Forbes Insights assessed potential disconnects between brands and consumers.  They surveyed 250 marketing executives and over 2,000 consumers on the types of advertising that best caught attention.  Interestingly, there was a significant diffence between the type of advertising that consumers found most memorable vs. marketing executives.  No fewer than two thirds of…

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Rocking SOcial Media: Work Smarter, Not Harder

26 Mar

An awesome infographic!

SO! What? SOcial.

Can you effectively master social media marketing in just 30 minutes?

This infographic created by the marketing leads team at Pardot showcases how users can attain social media success with 30 minute social media strategies.

This infographic focuses on the following social media marketing based platforms: Twitter, Facebook, LinkedIn, Pinterest, Google+, Instagram.

Below is the 30 minutes of social media a day infographic. Do you think 30 minutes a day is enough? What are your thoughts on this?


Like SO! What? SOcial on Facebook or follow us on Twitter

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Social Media is God’s Gift to Customer Service

16 Mar

Great infographic on why social media is so important to customer service…

Jumpset Strategies

Social media is God’s gift to customer service–a valuable opportunity every business should embrace.

The best marketing strategy will flop if customers can’t get their concerns addressed. Social media strategies and marketing campaigns must outline how customer service will be handled. Good customer service is thoughtfully and deliberately integrated into standard operations. It is not treated as an afterthought.

If you don’t know how to start using social media to engage with your customers, using it for customer service is a great place to start. When customers are looking for help, 47% go to a website or social network to get answers (source: ClickSoftware). Your audience is waiting, don’t let them down.

71% expect to get help within five minutes and if they don’t, 48% will abandon the site (Source: eConsultancy via LivePerson). You don’t want customers to leave unhappy do you?

This infographic developed by ClickSoftware compiles many interesting statistics and gives a helpful…

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The future of social media

15 Mar

Great for a Friday laugh…this is the future of social media

The future of Social Media

The future of Social Media

Illustration copyright of

What Other Profession Gets Asked to Work for Free?

14 Mar

This is so true…


14 Mar

I love this post…

The latest spammy blog query

10 Mar

Brilliant article…

Karen R. Sanderson's Blog

Kenton washing carStop spraying the spam

I love it when a good example of a bad query falls into my lap. You betcha I’m gonna blog about it.

I got this email the other day – only the name has been changed to protect this “professional blogger.”

Her email to me

My name is Spamela and I’m a Professional Blogger. I have more than 3+ yrs of experience writing for the web and have covered plenty of interesting topics.

I came across your blog and was wondering if you would be interested in allowing me to write relevant & useful topics on your blog at no cost.

At this point of my writing career, I simply want to get more visibility for my writing and I will write for free as long as you are fine with me adding a small author bio section following the blog post about myself.

Please let me know if…

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