8 Feb

writingbachelorthesis

Integrated Marketing is the thing .

Day 4-5, Integrated Marketing Communication (IMC) is fairly new concept in the Marketing Academia although it had been fully or partially practiced before, however it is supposed to be formally theorized in 1980 (Larry Percy, 2008) Every marketers more or less agrees about the importance of IMC and believe it should be practiced in real life, however very few successfully implement it. There could be a numerous reason behind it. In my opinion the concept of Integrated Marketing Communication seems to be so obvious that everybody took it for granted, never really sat down and planed it thoroughly from creation of IMC to its execution.
IMC is very important in order to create and reinforce marketing campaign toward general or targeted customer. It helps to reap maximum benefit from all the communication channel that business has at its disposal. Furthermore, IMC strategy should circle around your customer addressing their need…

View original post 96 more words

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: