Proofreaders make your newsletters “right as rain”

5 Feb

Welcome to Lindsay McLoughlin as a guest blogger! I am so pleased to have you on-board and thank you for a wonderful article.

Writers cannot proofread their own words.

I recently heard a story about an organisation which produced a monthly newsletter. Before pressing the send button, the writer circulated the newsletter around the office for everyone to proofread. To a man, everyone missed the typo in Rebecca, who featured frequently within the content and was on the mailing list. The writer and his colleagues were too close to the content; a proofreader would have picked this mistake up in no time, making the newsletter right as rain!

“Right as rain” means absolutely fine, perfect, ready to go. Its monosyllabic alliteration adds to its appeal and there is a definite ring to it. Perhaps that’s why it has stood the test of time, outliving its “forefathers” – right as a gun… right as a line… right as a trivet or, even, right as my leg!

Proofreaders check for glitches, misnomers, howlers! They check for typing, grammatical or punctuation errors but also for misalignment, inconsistencies with fonts, wording, styles and other details. They have the benefit of being one step removed from the material. The copy is new to them; they are using a fresh pair of eyes.

“Rebecca’s mistake” may not have been a howler by any means but, from everyone’s point of view, material that is right as rain – or right as my leg – has a much greater impact! It could be said that asking a proofreader to look the material over is like asking for a “rain check”!

Photo credit: rabasz / Foter.com / CC BY-NC-ND

About the Author: Lindsay McLoughlin runs www.proofedbylinds.co.uk, a proofreading and copywriting service for web, print and publicity materials. She works with business owners and marketing companies to polish and improve marketing and business materials.

Lindsay McLoughlin

Lindsay McLoughlin

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One Response to “Proofreaders make your newsletters “right as rain””

  1. karenselliott February 5, 2013 at 12:35 pm #

    There is nothing more important to a person than her name. But of course there are many other details that can make or break a newsletter, correspondence, email message. Nice to see you made it to Cape Town, Lindsay. Aren’t you tired from all the travel? 🙂

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