Proofreading…why it’s so important?

4 Jan

Having been in marketing for a long time, I have certainly had my fair share of missing a couple of errors in marketing collateral. What’s worse is the fact that it was in a magazine that went to over 8,000,000 people! I know this might sound strange as I am now a copywriter and proofreader…however it is almost impossible to proofread your own work. When writing your own content you know what you are saying and for this reason your eye reads what it knows is going to be there. After seeing this in action a couple of times, I realised how important it was to get a second set of eyes on everything that I had written.

However, when you are proofreading someone else’s work, you are fresh to the content and it is really easy to pick up errors. Having error free documents or copy is critical to maintaining an overall positive reputation with your clients and potential clients. When I see errors in magazines, advertising or anywhere else for that matter, it makes me doubt the professionalism of a particular organisation…I know that I am not the only one as many of my friends will mention this too.

I was watching a TV ad for a major retailer two days ago and they had spelt January as Janruary…spot the mistake! Overall it leaves a bad impression.

So, next time you take on a project whether it’s marketing collateral, training manuals, website copy, blogs or anything else for that matter that includes the written word, make sure you get it proofread. You can either get a colleague to do it, or of course use a professional proofreader that is trained and well versed in the English language.

I’m interested to hear your thoughts about spotting errors from organisations…enter the poll below and let me know your thoughts.


2 Responses to “Proofreading…why it’s so important?”

  1. karenselliott January 13, 2013 at 12:50 pm #

    I have found mistakes everywhere – menus, billboards, newspaper inserts, newspapers, magazines. And I have found mistakes in FB posts I’ve made and also in blogs I’ve posted, (even after I’ve gone over and over it!). It is easier to find mistakes in another’s writing – it is fresh to me, I have no expectations. Sometimes, on my own work, I change the font – it’s such a small thing but it really does make a difference.

    • capetowncopywriter January 13, 2013 at 1:56 pm #

      Thanks Karen…like you say it is so much easier to find mistakes in something you are fresh to. In our own writing we know exactly what we’re saying…so our brain automatically reads what we want it to read. Thanks again!

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